The 8 questions to ask before signing
Before any commitment (even a 10-session pack at 1000 CHF), ask these 8 questions by phone or email. A pro coach answers in 5 minutes without hesitation. A non-serious coach dodges.
1. What is your exact certification and where were you trained?
Expected answer: precise name of the diploma, school or organization, year obtained. If the answer is vague ("ongoing training", "multiple certifications"), dig deeper. Ask to see the certificate.
2. How many years of practical experience with real clients?
Experience counts as much as certification. Aim for at least 3 years continuous. Beware of the certified coach who has never coached a lambda beginner client.
3. Do you have professional liability insurance?
Mandatory in practice (even if not legally required in Switzerland). If the coach is uninsured, in case of injury during the session, you can find yourself without recourse. Ask for the certificate by email.
4. Is the first evaluation session free?
A serious coach offers the first session to evaluate your posture, history, mobility, and build your program. If everything is paid from the start, they're selling volume over quality.
5. Are there any travel fees or hidden surcharges?
Classic trick question. Some coaches announce 100 CHF then add 30 CHF travel. Ask for the all-inclusive price, get it confirmed in writing.
6. What is the net duration of a session?
"One-hour session" can mean 60 min of coaching, or 45 min of coaching plus 15 min setup. Ask clearly.
7. What happens if I cancel last minute?
Clear cancellation policy = pro. Vague policy = future problem. The serious standard: free cancellation 24h before, session billed if canceled less than 24h before.
8. Can you show me 3 verifiable client references?
Public Google reviews, testimonials with first name and photo, or clients you can contact directly. If the coach flatly refuses or has no public Google reviews, be wary.